Natalie Armendariz

Partner & Design Director

About Me


I've using the Internet since AOL 1.0 was installed with a floppy disc. My obsession with the Internet immediately flourished which drove me to design and develop my own personal websites a few years later. My design chops are rooted by Geocities and Photoshop 3.0.

I love examining the multifaceted nature of human interaction, connecting it with the technology that has naturally become a part of our daily lives, and dreaming up ways to make those experiences more engaging and memorable.

Simplicity is about subtracting the obvious and adding the meaningful.


John Maeda The Laws of Simplicity

Up Next:

Mari Chamoun

Operations Manager