Do you know your product and how to get exposure for it? Jordan Menashy, VP of Marketing and Co-Founder of Bench.co, sheds some light on what goes in to marketing a product and how to get started your self.
Do you know your product and how to get exposure for it? Jordan Menashy VP of Marketing and Co-Founder of Bench.co talks to us about marketing a product. Rick and Danielle from Funsize ask questions from a non-expert perspective.
Activating a marketing engine
Determining product market fit can only be accomplished by launching
Launching: Store up some "big reveals" when rolling out to keep the momentum going for the first few months
Approach a mentor and don't waste their time, have questions ready!
Use google analytics, there is no secret tool, just hard-work and good analysis
R&D vs Engine
Good marketing is about good methodology not false promises
You need to allow for failure so you can learn how to make it work
Getting started: Get a target customer acquisition cost (CAC) and find a channel that works for you. That channel can be converted into an engine, then you want to refine that engine with R&D
Get your engines running and check against your business metrics
Rick misunderstands marketing
Examples of engines that work and don't work for Bench.co
How do you get started with no experience and little marketing budget?