EP
19

Marketing a Product (feat. Jordan Menashy)

with Jordan Menashy

Do you know your product and how to get exposure for it? Jordan Menashy, VP of Marketing and Co-Founder of Bench.co, sheds some light on what goes in to marketing a product and how to get started your self.

44 Minutes

Marketing a Product (feat. Jordan Menashy)


Do you know your product and how to get exposure for it? Jordan Menashy VP of Marketing and Co-Founder of Bench.co talks to us about marketing a product. Rick and Danielle from Funsize ask questions from a non-expert perspective.

Show Notes

  • 00:00 Introductions
  • 05:41 Activating a marketing engine
  • 08:00 Determining product market fit can only be accomplished by launching
  • 09:25 Launching: Store up some "big reveals" when rolling out to keep the momentum going for the first few months
  • 15:10 Approach a mentor and don't waste their time, have questions ready!
  • 19:00 Use google analytics, there is no secret tool, just hard-work and good analysis
  • 23:29 R&D vs Engine
  • 25:30 Good marketing is about good methodology not false promises
  • 27:00 You need to allow for failure so you can learn how to make it work
  • 28:00 Getting started: Get a target customer acquisition cost (CAC) and find a channel that works for you. That channel can be converted into an engine, then you want to refine that engine with R&D
  • 35:00 Get your engines running and check against your business metrics
  • 36:35 Rick misunderstands marketing...
  • 37:11 Examples of engines that work and don't work for Bench.co
  • 39:00 How do you get started with no experience and little marketing budget?

Links

Our Show Notes

  1. 0:00

    Introductions

  2. 5:41

    Activating a marketing engine

  3. 8:00

    Determining product market fit can only be accomplished by launching

  4. 9:25

    Launching: Store up some "big reveals" when rolling out to keep the momentum going for the first few months

  5. 15:10

    Approach a mentor and don't waste their time, have questions ready!

  6. 19:00

    Use google analytics, there is no secret tool, just hard-work and good analysis

  7. 23:29

    R&D vs Engine

  8. 25:30

    Good marketing is about good methodology not false promises

  9. 27:00

    You need to allow for failure so you can learn how to make it work

  10. 28:00

    Getting started: Get a target customer acquisition cost (CAC) and find a channel that works for you. That channel can be converted into an engine, then you want to refine that engine with R&D

  11. 35:00

    Get your engines running and check against your business metrics

  12. 36:35

    Rick misunderstands marketing

  13. 37:11

    Examples of engines that work and don't work for Bench.co

  14. 39:00

    How do you get started with no experience and little marketing budget?

  15. Links

    Jordan on twitter
    Bench.co